Here I show you how to create an email newsletter, create an auto responder, design your newsletter and Track what People do on your Newsletter. I prefer the Mailchimp Newsletter System because they have a free newsletter system.
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This is the fourth part of a multiple part tutorial series on creating HTML emails from a pre-designed document. Many firms that rely on marketing have a similar scenario: The marketing staff has created various marketing pieces that work great as print pieces, but when they want to do some customized e-mail marketing, the effort boils down to sending attached PDF documents or using template based subscription services. In this session, we are using Dreamweaver to review, cleanup and prep the HTML for use in our email marketing piece. In the previous sessions, we’ve exported a PDF flyer to an image, then sliced the image using Photoshop, now we are making final adjustments and doing a little cleanup using Dreamweaver before the files are uploaded to the webserver. Why are we uploading files to the webserver? Well, after we insert our clean HTML code into an e-mail (using Outlook or some other email tool), that code will be looking for images stored somewhere on the internet. The HTML code basically tells the computer where to look for the images, so when you are sending an HTML email, there are no attachments. Dreamweaver can make this process fairly easy once you get the hang of it, but like all Adobe CS porducts, it can be a little overwhelming at first. This tutorial will help guide you through this process. For a more detailed version of this tutorial, visit my blog at www.edhart.me If you find this tutorial helpful, please post a comment or share using Facebook …
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